Trade literature & customer facing POS
Interflora were looking for their customer facing point of sale to work harder to attract new customers and generate incremental revenue through clear upsell opportunities. The individual campaigns included the redesign of their look book, posters and counter cards.
Starting with a blank canvas we fully redesigned their point of sale. The design included the introduction of new labeling methods and copy prompts to allow florists to promote Interflora’s products and upsell with ease.
“I briefed Direct Approach to make our point of sale binder pages more hard-working. The carefully thought out solution they provided is proof that they really do understand how to use both design and copy to sell product effectively.”
Marketing & Communications Manager,